Beyond Book Trailers: Internet Video Promotion for Authors

There's a lot of buzz about book trailers right now. If you're not quite sure what they are, a book trailer is basically an audio-visual promo for a book that has the look and feel of a movie trailer. You can few some decent ones here and here. The phrase "book trailer" now even has its own entry on Wikipedia.

If you can create a movie trailer-style video for your book, go for it. But don't think for a second that's the only way to use online video to market your book.

Keep in mind that video is just another means to communicate your book's topic and your identity as its author. And there are countless ways to use video to accomplish that.

Here are three video techniques I've used to promote my own books and identity as a music marketing resource:

Interview someone who is accomplishing a goal your readers would like to reach:

Videotape your fans after public speaking events:


Edit together a tip-filled video report from an event:


Book trailers are great. But don't let the hype distract you from other effective ways you can use online video to promote your books.

-Bob

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